In cannabis culture, 4/20 reigns supreme as the “highest” holiday. But 7/10 has taken shape in recent years as another key day on the calendar for educating patient consumers about cannabis. On and around July 10th, you’ll find an increased emphasis on education about the various cannabis oil products available in dispensaries and retail stores. Lots of cannabis sellers hold sales and special events on 7/10, too!

Why is 7/10 Called Cannabis Oil Day? 

Like its sister holiday 4/20, the origins of the 7/10 holiday are somewhat up for debate. What we do know for sure, though, is that 710 when turned upside down reads OIL, and that’s how it’s suspected that the connection to cannabis oil happened. 

Around 2011, the association of 710 with cannabis concentrates, extracts and oils arose, starting specifically in reference to hash oil. Since then, July 10th has become more firmly entrenched in cannabis culture as a niche holiday dedicated to the celebration of cannabis oils. In July 2013, LA Weekly ran an article stating that  “710 is the New 420”. 

While “420 Friendly” generally means “cannabis-friendly,”  “710 Friendly” signals a specific welcome to the cannabis oil concentrate community. The term has also come to reference a space of heavier cannabis consumption and higher THC levels. This may be good to know for newbies since concentrates are typically not considered the best option for those trying cannabis for the first time. 

What Does 7/10 Mean for New Cannabis Patients? 

Despite wider acceptance and legal status, many head shops still speak in coded language when instructing customer on how to use cannabis in their devices. This can be frustrating for new patients just wanting to learn how to medicate effectively. The 7/10 holiday provides an opportunity for legal cannabis oil vendors to come together in a welcome atmosphere to answer questions about using this type of medicine.

Some types of cannabis oil that patients can expect to explore during 7/10 Oil Day include: 

Cannabis concentrates

This broad term refers to all products that have been extracted from the plant. Cannabis plants are covered by microscopic medicinal compounds called trichomes. When collected for harvest, trichomes can be collected and extracted using various methods. The resulting extracted products are collectively called cannabis concentrates. 

The most common cannabis extraction methods are butane hash oil, CO2 extraction, isopropyl alcohol and ethanol extraction. Water-based extraction is also becoming quite popular. It utilizes a solventless method that submerges the cannabis plant in freezing water. The cannabis is stirred in the cold water, causing the trichomes to fall off the plant. The end result is a product that has 50-70 percent THC levels.

New patients should be aware – Concentrates can contain very high levels of tetrahydrocannabinol (THC), the psychotropic ingredient in cannabis. These THC-rich products may be inhaled using a vaporizer or through a process called dabbing. (Accordingly, the 7/10 holiday is also sometimes referred to as Dab Day.)

Rick Simpson Oil (RSO) and Full Extract Cannabis Oil) FECO: 

The main difference between FECO and RSO ultimately boils down to the solvent used when the cannabis is processed during the extraction process. Other than that, the full extraction of cannabinoids for both RSO and FECO is roughly the same. Unlike products that are meant to be vaporized or dabbed, RSO and FECO are meant to be ingested. 

RSO is made by soaking plant material in 99 percent isopropyl alcohol. Processors need to remove all traces of the solvent before being distributed for consumption, because isopropyl alcohol is dangerous to ingest. FECO is made with grain alcohol, which is safer to ingest.

In Ohio 

The Cleveland School of Cannabis Cannabis Hub in Columbus, Ohio will host a Consumption Day event on Saturday, July 9th to celebrate the 7/10 holiday. The event will connect legal cannabis oil vendors and licensees with patients and the public. The free celebration will focus specifically on all extracted cannabis consumption methods available outside of flower. Organizers offer the event as an opportunity for vendors to advertise and spread the word about their businesses. Learn more about the event here

Check with your local dispensary to learn more about 7/10 events being held in your area.


This article was originally published on MedicateOH thanks Duber Medical for allowing us to re-share this content to reach a wider audience.


  • Gabrielle Dion

    Medicate OH's Founder and Publisher is a native of Cincinnati, Ohio and holds an undergraduate degree in journalism and a master's degree in public administration, both from Northern Kentucky University. She has more than 20 years of experience writing and editing professionally for the medical and wellness industries, including positions with The Journal of Pediatrics, Livestrong, The Cincinnati Enquirer, and Patient Pop.